wow factor

"Just one more hour of WoW Classic. One more hour, then I'll go and play something serious. Or be a productive member of society....

While I don't have any hard data on the subject, just observing the World of Warcraft Classic scene (and ABK's financials) over the past...

As I implied in a recent post about the most recent Ion Hazzikostas interview, the line about making sure that there was a narrative...

So at this point, we actually have a remarkably clear picture of what's going to be in the first major content patch for World...

In November 1994, Marvel Comics launched a new comic book spin-off from the main X-Men series. Generation X, written by Scott Lobdell, was in...

So how many classes are there in World of Warcraft? There are wrong answers, but there's more than one right answer. If your answer was...

On one level, the most interesting thing that came out of the most recent earnings call for Activision-Blizzard was how much stuff the company...

On Monday, I talked with MOP's Bree about the idea of doing a piece this week about how World of Warcraft: Dragonflight was doing...

Talking about this company is always so exhausting, but let's do a quick recap: Brian Birmingham was, up until recently, one of the top...

For a long time, World of Warcraft has suffered in the crafting department. Basically every single expansion for the game has promised overhauls and...

Hey gang, who wants to go explore new zones in Dragonflight? Does that sound exciting to you? That's great, and for the past several...

So, last week there was a bit of unusual timing. I had finished my column about World of Warcraft's Trading Post, and on the...

I could, in theory, spend today's WoW Factor talking about the launch of the first endgame season in World of Warcraft: Dragonflight, but quite...

So now that first impressions are out of the way and I can focus on other things like making sure that my alts get...

For most of 2022, World of Warcraft: Dragonflight was so far down my list of "most anticipated releases" as to be falling off the...

Eventually, you are going to have to fight something in World of Warcraft: Dragonflight. Of course, by "eventually" I actually mean "more or less...

As is always the case with these World of Warcraft impressions, there was no way to stop with just part one. There's other stuff...

While it's not really what will serve as a foundational component of my evaluation of World of Warcraft: Dragonflight as a whole, I think...

The whole plot with the Primalists in World of Warcraft could turn out to be a very interesting overall course... or it could turn...

With the second part of the Dragonflight pre-patch live, I have now been granted an ability I did not particularly want in World of...